World-Class Rugby Referee Coaching
Referee with Clarity, Confidence & Control
The Referee Performance Framework gives you the exact systems used at Test match level — practical tools for positioning, decision-making under pressure, and game management you can apply this weekend.
Referee Performance Framework
Everything You Need to Referee at Your Best
Practical, video-based coaching built around real situations you'll face on the field — the exact systems I use at Test match level, broken down so you can apply them this weekend.
Positioning & Movement
Get to the right place at the right time. See every breakdown and offside line before it matters.
Decision-Making Under Pressure
Call it correctly and call it with conviction. Mental frameworks that hold up in the heat of a Test match.
Game Management & Communication
Control the game without controlling every moment. Build player trust, defuse tension, stay in command.
2
Rugby World Cups
2
Lions Series
50+
Test Matches
100+
Super Rugby Games
NZ#1
Record First-Class Games
Meet Ben O'Keeffe
I've Been Where You're Trying to Get
"I didn't start at Test level. I know exactly what it takes to get there."
I've refereed at every level of the game — Test matches, Six Nations, two Rugby World Cups, two British & Irish Lions series, and Super Rugby. Along the way I've set New Zealand records for first-class, Super Rugby, and Test matches officiated.
But I started as a club referee, just like you. The Referee Performance Framework is everything I wish I'd had earlier — practical, video-based, and built around situations you'll face every weekend.
Ben O'Keeffe - International Rugby Referee - Referee Performance Framework
Private Referee Community
Train With Referees Globally. Get Direct Access to Me.
Included With Every MembershipWhen you join the Referee Performance Framework you get access to a private online community — a space where I post game reviews, break down real decisions, and have live discussions with referees around the world.
This isn't a generic forum. It's a direct line to me — ask questions, share situations from your last game, and get my honest take on what you could do differently. Referees from club level to international, all developing together.
Ben's Game Reviews
I post breakdowns of real games — what I saw, why I made certain calls, and what I'd do differently. Exclusive to community members.
Live Discussion — Direct With Ben
Ask me anything. Share a situation from your last game. Get my direct response — not a generic reply from a coach who's never been there.
Global Referee Network
Connect with referees from across the world — club level to international — all serious about improving. Share experiences, ask questions, grow together.
Career Highlights
Ready to Referee at Your Best?
The Referee Performance Framework is practical, video-based, and built around what actually separates good referees from great ones.
See the Framework