Referee Rugby with Clarity, Confidence & Control

World class referee coaching from the international stage - built for referees who want to improve fast

Get Access to the Framework
Get Access to the Framework

Referee Performance Framework

It Begins Now

What You’ll Get Inside

The Referee Performance Framework gives you the exact systems I use at Test match level - broken down into practical tools you can apply this weekend.

You’ll gain access to videos and resources that cover things that separate good referees from great ones: positioning, decision-making under pressure, and game management.

Whether you're just starting out or pushing for the next level, this is the coaching access you need to reach your refereeing goals.

Watch Below

Join Me For More
Join Me For More

Super Rugby

✦

Lions Series

✦

Rugby World Cups

✦

Nations Championship

✦

Six Nations

✦

Super Rugby ✦ Lions Series ✦ Rugby World Cups ✦ Nations Championship ✦ Six Nations ✦

Meet Ben O’Keeffe

I've refereed at the highest level of the game - Test matches, Six Nations, the British & Irish Lions series, Super Rugby, and multiple Rugby World Cups.

But I didn't start there. I know what it takes to develop from a club referee into someone who can control a game with authority.

The Referee Performance Framework is everything I wish I'd had earlier in my career - practical, video-based, and built around real situations you'll face on the field.

If you're serious about your refereeing, you're in the right place.

Super round was fun - as referees we travel in the same team all season, so getting to hang out with the rest of our squad just reinforced how much we all love being part of super rugby đź’Ą We also got a remake of one of my favourite jerseys from &l
Same spot. Same call. Two years apart. Still on a knee… still backing the decision. Some things don’t change - pressure, instinct, and trusting what you see.
The part of refereeing no one sees đź‘€ It’s not just about the calls you make, it’s about the ones you review after. Have a read, link in bio 🤝 https://www.benokeeffe.com/referee-insights 📸 Joe Allison
Work With Me
Work With Me

Inside the Referee Community

A space for referees who take their development seriously.

Ask questions, share situations you've faced, and get my direct take on what you could do differently.

This isn't a generic forum - it's a focused community built around getting better.

Real games. Real decisions. Real feedback.

Join the Community
Join the Community
Four rugby referees including Ben O'Keeffe in white jerseys and navy shorts standing on a field with a crowd in the background during Lions series in Australia.
Rugby players on the field during a match, with one referee Ben O'Keeffe raising his hand.
Three men in red rugby jerseys with black shorts standing side by side holding a rugby ball, posing for a photo at the Rugby World Cup Japan 2019 event. Ben O'Keeffe and NIgel Owens.
Ben O'Keeffe in a yellow referee jersey with black accents and shorts, standing with hands on his hips, smiling before the 2023 rugby world cup.
Four men standing on a rugby field inside a stadium, with three wearing bright green rugby jerseys and one in a dark jacket and pants. They are smiling and posing for the photo including Ben O'Keeffe.
Three male referees, including Ben O'Keeffe, in yellow and turquoise sports uniforms, standing together in a locker room, smiling at the camera.
Ben O'Keeffe wearing a red rugby jersey with the logos of Emirates, World Rugby Referee, and a sports brand, standing against a plain gray background, smiling, with his hands behind his back.
Three male referees wearing white rugby jerseys with blue and green details, posing together indoors, smiling, with arms around each other. Including Ben O'Keeffe.
Ben O'Keeffe instructs young rugby players on a grassy field during daytime, with several players standing in line.
Rugby players in a match, Italy v Scotland, some on the ground and others standing around, with a referee Ben O'Keeffe in a red jersey overseeing the game, in a stadium filled with spectators.
Three athletes including Ben O'Keeffe in a yellow and blue sports uniforms standing together indoors, smiling at the camera.
Three smiling rugby referees including Ben O'Keeffe in white and green uniforms standing outdoors in muddy conditions, with trees and a building in the background.
Ben O'Keeffe man wearing a red rugby jersey sitting against a dark background before 2019 rugby world cup.
Two rugby players and referee Ben O'Keeffe standing side by side at a press event, with a backdrop featuring logos of sponsors and rugby championship branding.
Three men in rugby referee uniforms celebrating with champagne in a locker room including Ben O'Keeffe.
Two men stand on a beach wearing sports jerseys with the Emirates logo, one in red and the other in teal, with their hands on their hips, posing for a photo before 2019 Japan world cup including Ben O'Keeffe and Nic Berry,
Rugby players competing for the ball on the field, with referee Ben O'Keeffe and spectators in the background.
Two rugby players standing on the field, one in a green and white jersey is the referee Ben O'Keeffe and the other in a black and red jersey, with a blurred crowd in the background.
Group of five referees, three men in rugby uniforms holding flags, one man in a suit, and one woman in a team shirt, standing in a room with brick wall background. Including Ben O'Keeffe referee.
Ben O'Keeffe rugby referee wearing a black Canterbury shirt with the World Rugby logo, standing on a field with his arms crossed.
Ben O'Keeffe a rugby referee in a pink jersey, focused on the game, on a blurred background.
Ben O'Keeffe, a rugby referee wearing a yellow shirt with black and blue details gestures with his right hand during a game at the 2023 Rugby World Cup in France. In the background, there is a sign with the Rugby World Cup logo and text.
A group of officials including Ben O'Keeffe and staff on a rugby field, smiling and talking after a match at the Rugby World Cup 2023 in France, with a stadium in the background.
Rugby referee Ben O'Keeffe, wearing a white jersey with sponsoring logos, is talking to players on the field during a game, with teammates in black and red striped jerseys and an opposing team in yellow, black, and red jerseys in the background.
Four rugby referees, including Ben O'Keeffe, in team jerseys standing together with a man in a suit holding a banner that reads 'South Africa / France, Johannesburg, 24/06/2017' in a locker room.
Referee Ben O'Keeffe, in a neon green shirt and purple shorts gesturing on a tennis court.
Rugby players on the field during a match, with one player diving to score a try and others chasing and referee Ben O'Keeffe.
Referees on a rugby field, some wearing yellow jerseys and others in blue and white jerseys, engaged in discussion or preparing for a game including Ben O'Keeffe.
A rugby referee Ben O'Keeffe wearing an orange and blue uniform with the words 'Fly Emirates' on the front, standing on a rugby field with hands on hips and a focused expression.
A rugby referee Ben O'Keeffe in a green jersey and dark blue shorts running on the field during a match, with rugby players in blue and white uniforms behind him.
Rugby players from two teams on the field, about to start a game, with an official referee Ben O'Keeffe in the center.
A male rugby referee Ben O'Keeffe running on the field during a game, wearing a white and blue uniform with logos and a whistle around his neck.
Two men in friendly conversation, one wearing a black suit and sunglasses, the other is Ben O'Keeffe in a green referee jersey with a France World Cup badge, standing on a sports stadium field.
Referee Ben O'Keeffe showing a penalty signal to rugby players during a match.
Ben O'Keeffe wearing a yellow sports referee jersey from 2023 RWC with dark blue accents and black shorts, standing with arms crossed and smiling against a light background.
Ben O'Keeffe with dark hair wearing a red rugby jersey with the rugby world cup logo and Canterbury logo, and a black lapel mic attached to his shirt.
Rugby players falling to the ground during a match with referee Ben O'Keeffe raising his hand and spectators watching from the stands.
Three rugby players on the field, two wearing black and yellow uniforms and one in pink is referee Ben O'Keeffe, standing and talking during a game.
Rugby referee Ben O'Keeffe in black uniform with sponsor logos, running with a focused expression, next to a colorful coat of arms with a lion, a rose, a thistle, and a shamrock, and a banner reading "Since 1888."
A rugby game with a player in a white uniform running with the ball while being tackled by a player in a yellow uniform. An official Ben O'Keeffe is black and white is in the background.
Referee Ben O'Keeffe in a green shirt talking to a player in a red jersey during a rugby match.
Three male rugby referees standing on the field, holding a flag, wearing white uniforms with sponsor logos. The referee is Ben O'Keeffe during the Lions series in South Africa.
A man in a black suit holding a rugby referee award trophy, standing in front of a backdrop with New Zealand Rugby and ASB Rugby Awards logos - the winner was Ben O'Keeffe.
Rugby players in blue uniforms listening to referee Ben O'Keeffe in white jersey giving instructions on the field.
Ben O'Keeffe in a red rugby jersey smiling on a rugby field.
Two rugby referees standing on a beach, wearing colorful jerseys with the 'Emirates Fly Better' logo and the World Cup branding, with umbrellas and people in the background. Including Ben O'Keeffe and Wayne Barnes.
Visit the Referee Performance Framework
Visit the Referee Performance Framework