Join the Referee Performance Framework

You're One Step Away From Your Best Refereeing.

Full access to the complete referee coaching system used at Test match level — video library, practical frameworks, physical training guide, and the private community.

Full video library Complete framework Private community Physical training booklet New content ongoing
$99/year

Sneak Peek

See Exactly What You're Getting

A real look inside the Referee Performance Framework — the video library, the tools, and how it's coached — before you join.

Built by a Test Match Referee
Referee Performance Framework - The Complete Elite Referee Coaching System Used By Ben O'Keeffe.
$99.00
Every year

A complete, structured referee coaching system designed to help you perform with clarity, consistency, and confidence. Built from experience at the highest level of international rugby, this framework breaks down the key components of elite refereeing - including positioning, movement, breakdown interpretation, and decision-making under pressure. Full access to the Referee Performance Framework I use at both international and Super Rugby level - for less than $2/week.

✓ All Access to Video Library + Refereeing Resources
✓ FREE Private Referee Community Access - Ask Me Questions
✓ Cancel Anytime

Member Reviews

What Referees Are Saying

5 star reviews from referees across the globe

★★★★★

Absolutely love this mate, very much the same especially around the notebook. Having those focus points along with the match review is such an underrated process to have.

J

Jack

Framework Member

★★★★★

Really grateful to be a member of this group, loving the resources too!

L

Leo

Framework Member

★★★★★

The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.

J

John

Framework Member

★★★★★

Ben has used his experience at the highest level to focus on what matters for referees: simplifying and demystifying decision-making and providing great advice to developing officials.

A

Alan

Framework Member

★★★★★

Refereeing made simple! A very good source of information to start refereeing or to improve it. Also great community!

I

Ivanus

Framework Member

★★★★★

Your review could be here. Join and share your experience.

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You

Future Member

Referees from club level to international — all improving together ✦

Everything You Get

A Complete System. Not Just Content.

Most coaching content gives you isolated tips. This is a complete, structured framework — the same one built and refined across Test matches, World Cups, and Lions series. Every concept is on video, with clear frameworks you can take straight onto the field.

🎬

Full Video Coaching Library

20+ videos covering positioning, breakdown, decision-making, game management, and real match analysis. New videos added regularly.

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The Referee Performance Framework

Structured systems covering every area of your game — practical, repeatable, and built for real match situations.

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Private Referee Community — Free

Game reviews, live discussions, and direct access to Ben. A focused community for referees who take improvement seriously.

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Referee Physical Training Booklet

The fitness preparation framework used at Test level — adapted for referees at every level of the game.

Ready to Get Started?

Join the Framework Now

The exact systems used at Test match level — practical, video-based, and built around what actually makes the difference between good referees and great ones.

Questions? hello@benokeeffe.com · Secure checkout · Cancel anytime