Referee Performance Framework | Ben O’Keeffe

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Close-up of Ben O'Keeffe with short dark hair, wearing a red sports jersey, with a microphone attached to his collar, in a sports setting.

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The Referee Performance Framework

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A complete, structured referee coaching system designed to help you perform with clarity, consistency, and confidence.

Built from experience at the highest level of international rugby, this framework breaks down the key components of elite refereeing.

Full access to the Referee Performance Framework I use at both International and Super Rugby level for less than $2/week.

Free access to my private referee community on Circle - where we can chat live and talk about the game.

Referee Performance Framework - The Complete Elite Referee Coaching System Used By Ben O'Keeffe.
$99.00
Every year

A complete, structured referee coaching system designed to help you perform with clarity, consistency, and confidence. Built from experience at the highest level of international rugby, this framework breaks down the key components of elite refereeing - including positioning, movement, breakdown interpretation, and decision-making under pressure. Full access to the Referee Performance Framework I use at both international and Super Rugby level - for less than $2/week.

✓ All Access to Video Library + Refereeing Resources
✓ FREE Private Referee Community Access - Ask Me Questions
✓ Cancel Anytime
Referee Performance Framework - The Complete Elite Referee Coaching System Used By Ben O'Keeffe Lifetime Access — $299 Pay once. Access everything forever.
$299.00
One time

A complete, structured referee coaching system designed to help you perform with clarity, consistency, and confidence. Built from experience at the highest level of international rugby, this framework breaks down the key components of elite refereeing - including positioning, movement, breakdown interpretation, and decision-making under pressure. Full access to the Referee Performance Framework I use at both international and Super Rugby level - one-time payment.

✓ Unlimited lifetime access
✓ Exclusive Videos
✓ FREE Private Referee Community Access - Ask Me Questions
✓ The Referee Performance Framework
✓ Referee Physical Training Booklet

  • ⭐⭐⭐⭐⭐ "Absolutely love this mate, very much the same especially around the notebook. Having those focus points along with the match review is such an underrated process to have."

    Jack

  • ⭐⭐⭐⭐⭐ "Really grateful to be a member of this group, loving the resources too!"

    Leo

  • ⭐⭐⭐⭐⭐ "The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded."

    John

  • ⭐⭐⭐⭐⭐ "Ben has used his experience at the highest level to focus on what matters for referees: simplifying and demystifying decision-making and providing great advice to developing officials."

    Alan

  • ⭐⭐⭐⭐⭐ "Referring made simple! A very good source of information to start referring or to improve it. Also great community!"

    Ivanus

Your Questions, Answered

Ben O'Keeffe a referee talking to a rugby player wearing a red jersey with the number five on the back, during a sports match

  • Get full access to a complete referee coaching system designed to improve your clarity, consistency, and confidence on the field.

    Complete Referee Performance Framework
    Structured coaching videos covering positioning, breakdown interpretation, decision-making, and game management, built from real experience at the highest level of international rugby.

    Simple, Practical Frameworks You Can Apply Immediately
    Break the game down into clear, repeatable pictures so you can make faster, more confident decisions under pressure and improve consistency across all areas of refereeing.

    FREE Private Referee Community (Circle Access)
    Ask questions, share situations, and learn from real discussions with referees. Get direct feedback and be part of ongoing development.

    Ongoing Updates & New Content
    New videos and resources added over time, with continuous insights from real matches and evolving game understanding.

    Designed for All Levels
    Whether you're developing or already performing at a high level, the framework adapts to your stage and helps you progress.

    This isn’t just content - it’s a complete system to help you take control of your game from one of the best referees in the World.

  • This framework is designed for referees and players at all levels who want to improve their understanding of the game, decision-making, and on-field positioning.

  • Definitely. You can switch plans, upgrade, or make changes to your membership anytime. I have kept the pricing pretty reasonable to start off with. It may increase so jump in now!

  • Yes! I am planning to add more videos soon. Join the community and let me know what you want to see!

  • Memberships are flexible and can be cancelled at any time from your account. You’ll retain access through the end of your current billing cycle. It will be sad to see you go!

  • Yes - new videos and resources will be added over time as the framework continues to grow.

  • Yes - members will have access to a community space to ask questions, discuss scenarios, and continue learning with me and other colleagues and members.

Four rugby referees including Ben O'Keeffe in white jerseys and navy shorts standing on a field with a crowd in the background during Lions series in Australia.
Rugby players on the field during a match, with one referee Ben O'Keeffe raising his hand.
Four rugby players and referee Ben O'Keeffe on the field during a game, with a crowd watching from the stands.
Three men in red rugby jerseys with black shorts standing side by side holding a rugby ball, posing for a photo at the Rugby World Cup Japan 2019 event. Ben O'Keeffe and NIgel Owens.
Ben O'Keeffe in a yellow referee jersey with black accents and shorts, standing with hands on his hips, smiling before the 2023 rugby world cup.
Rugby players and referee Ben O'Keeffe on a field engaged in conversation during a match.
Four men standing on a rugby field inside a stadium, with three wearing bright green rugby jerseys and one in a dark jacket and pants. They are smiling and posing for the photo including Ben O'Keeffe.
Three male referees, including Ben O'Keeffe, in yellow and turquoise sports uniforms, standing together in a locker room, smiling at the camera.
Ben O'Keeffe wearing a red rugby jersey with the logos of Emirates, World Rugby Referee, and a sports brand, standing against a plain gray background, smiling, with his hands behind his back.
Three male referees wearing white rugby jerseys with blue and green details, posing together indoors, smiling, with arms around each other. Including Ben O'Keeffe.
Ben O'Keeffe instructs young rugby players on a grassy field during daytime, with several players standing in line.
Rugby players in a match, Italy v Scotland, some on the ground and others standing around, with a referee Ben O'Keeffe in a red jersey overseeing the game, in a stadium filled with spectators.
Three athletes including Ben O'Keeffe in a yellow and blue sports uniforms standing together indoors, smiling at the camera.
Three smiling rugby referees including Ben O'Keeffe in white and green uniforms standing outdoors in muddy conditions, with trees and a building in the background.
Ben O'Keeffe man wearing a red rugby jersey sitting against a dark background before 2019 rugby world cup.
Two male rugby referees including Ben O'Keeffe in orange and navy uniforms standing on a field, one holding a piece of paper.
Two rugby players and referee Ben O'Keeffe standing side by side at a press event, with a backdrop featuring logos of sponsors and rugby championship branding.
Group of smiling men on a bus or tram taking a selfie, wearing colorful sports jerseys and sunglasses, with greenery outside the window behind them including Ben O'Keeffe.
Three men in rugby referee uniforms celebrating with champagne in a locker room including Ben O'Keeffe.
Rugby players in red and black jerseys compete for possession of the ball on the field during a game, with spectators in the stands and referee Ben O'Keeffe.
Two men stand on a beach wearing sports jerseys with the Emirates logo, one in red and the other in teal, with their hands on their hips, posing for a photo before 2019 Japan world cup including Ben O'Keeffe and Nic Berry,
Rugby players competing for the ball on the field, with referee Ben O'Keeffe and spectators in the background.
Two men smiling and taking a selfie in front of the Colosseum in Rome, Italy; one wearing a World Rugby referee jacket and the other wearing a black cap are referees Ben O'Keeffe and James Doleman.
Two rugby players standing on the field, one in a green and white jersey is the referee Ben O'Keeffe and the other in a black and red jersey, with a blurred crowd in the background.
Ben O'Keeffe referee smiling in an aqua sports jersey stands on a beach with a tree, ocean, and people in the background.
Group of five referees, three men in rugby uniforms holding flags, one man in a suit, and one woman in a team shirt, standing in a room with brick wall background. Including Ben O'Keeffe referee.
Ben O'Keeffe rugby referee wearing a black Canterbury shirt with the World Rugby logo, standing on a field with his arms crossed.
Ben O'Keeffe a rugby referee in a pink jersey, focused on the game, on a blurred background.
Three rugby referees, including Ben O'Keeffe, wearing navy blue jerseys and shorts, holding coconuts with straws, inside a room with a grey wall and grey tiled floor.
Rugby players in action during a match, with a player holding a rugby ball while being tackled by opponents, and others running or observing on the field, with a crowd in the background. Including rugby referee Ben O'Keeffe.
Ben O'Keeffe, a rugby referee wearing a yellow shirt with black and blue details gestures with his right hand during a game at the 2023 Rugby World Cup in France. In the background, there is a sign with the Rugby World Cup logo and text.
Rugby players in a match, with one player holding the ball and being tackled by opponents Ben O'Keeffe in the background.
A group of officials including Ben O'Keeffe and staff on a rugby field, smiling and talking after a match at the Rugby World Cup 2023 in France, with a stadium in the background.
Rugby match with players engaged in a tackle and scrum on the field, some players are dirty and wearing uniforms with logos with referee Ben O'Keeffe.
Rugby referee Ben O'Keeffe, wearing a white jersey with sponsoring logos, is talking to players on the field during a game, with teammates in black and red striped jerseys and an opposing team in yellow, black, and red jerseys in the background.
Four rugby referees, including Ben O'Keeffe, in team jerseys standing together with a man in a suit holding a banner that reads 'South Africa / France, Johannesburg, 24/06/2017' in a locker room.
Ben O'Keeffe in a white rugby jersey with sponsor logos, standing on a rugby field with a stadium and players in the background.
Referee Ben O'Keeffe, in a neon green shirt and purple shorts gesturing on a tennis court.
Rugby players on the field during a match, with one player diving to score a try and others chasing and referee Ben O'Keeffe.
Referees on a rugby field, some wearing yellow jerseys and others in blue and white jerseys, engaged in discussion or preparing for a game including Ben O'Keeffe.
A rugby referee Ben O'Keeffe wearing an orange and blue uniform with the words 'Fly Emirates' on the front, standing on a rugby field with hands on hips and a focused expression.
A rugby referee Ben O'Keeffe in a green jersey and dark blue shorts running on the field during a match, with rugby players in blue and white uniforms behind him.
Rugby players from two teams on the field, about to start a game, with an official referee Ben O'Keeffe in the center.
A male rugby referee Ben O'Keeffe running on the field during a game, wearing a white and blue uniform with logos and a whistle around his neck.
Two men in friendly conversation, one wearing a black suit and sunglasses, the other is Ben O'Keeffe in a green referee jersey with a France World Cup badge, standing on a sports stadium field.
Referee Ben O'Keeffe showing a penalty signal to rugby players during a match.
Ben O'Keeffe wearing a yellow sports referee jersey from 2023 RWC with dark blue accents and black shorts, standing with arms crossed and smiling against a light background.
Ben O'Keeffe with dark hair wearing a red rugby jersey with the rugby world cup logo and Canterbury logo, and a black lapel mic attached to his shirt.
Rugby players falling to the ground during a match with referee Ben O'Keeffe raising his hand and spectators watching from the stands.
Three rugby players on the field, two wearing black and yellow uniforms and one in pink is referee Ben O'Keeffe, standing and talking during a game.
Rugby referee Ben O'Keeffe in black uniform with sponsor logos, running with a focused expression, next to a colorful coat of arms with a lion, a rose, a thistle, and a shamrock, and a banner reading "Since 1888."
A rugby game with a player in a white uniform running with the ball while being tackled by a player in a yellow uniform. An official Ben O'Keeffe is black and white is in the background.
Referee Ben O'Keeffe in a green shirt talking to a player in a red jersey during a rugby match.
Three male rugby referees standing on the field, holding a flag, wearing white uniforms with sponsor logos. The referee is Ben O'Keeffe during the Lions series in South Africa.
Rugby match with players in yellow and blue uniforms, one player tackling another in yellow, in front of a crowd of spectators and a referee Ben O'Keeffe .
Rugby referee Ben O'Keeffe in a bright green jersey drinking from a blue sports water bottle during a match.
Referees and officials on a rugby field during a game, wearing white and blue uniforms including Ben O'Keeffe.
A rugby player holding a ball runs forward with multiple players chasing him on a field during a game with referee Ben O'Keeffe.
Rugby players from opposing teams engaged in a heated confrontation on the field with referee Ben O'Keeffe controlling proceedings.
A man in a black suit holding a rugby referee award trophy, standing in front of a backdrop with New Zealand Rugby and ASB Rugby Awards logos - the winner was Ben O'Keeffe.
Rugby players in blue uniforms listening to referee Ben O'Keeffe in white jersey giving instructions on the field.
Three rugby players involved in a tackle during a match, with two players in blue jerseys and one in a white and orange jersey. The stands with spectators are blurred in the background and includes referee Ben O'Keeffe .
Ben O'Keeffe in a red rugby jersey smiling on a rugby field.
Two rugby referees standing on a beach, wearing colorful jerseys with the 'Emirates Fly Better' logo and the World Cup branding, with umbrellas and people in the background. Including Ben O'Keeffe and Wayne Barnes.